For almost 100 years, Advertising Red Books has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, and advertising services and suppliers. APL now has an online subscription that can help you empower your organization through its easy searches that result in fast, accurate data. Advertising Red Books is available in all library locations; it is not available remotely.
Advertising Red Books is a comprehensive source of information on the advertising practices of companies. It provides a detailed profile of the advertising agency whether you are seeking information on agencies and their clients or advertisers and their products. The Advertiser Database contains exclusive information on over 21,000 U.S. and international advertisers who spend at least $200,000 annually on advertising. The Agency Database contains detailed profiles of over 15,000 U.S. and international agencies, including clients, fields of specialization, and much more. Searches reveal company profiles including key personnel, location, contact information, year founded, number of employees, sales figures, S.I.C. and N.A.I.C.S. codes, and much more.
