Marketing Research
Marketing Research
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Knowing the market for a service or product is an essential part of building and maintaining a successful business. This guide includes the starting points for decision makers to collect and track marketing information.
Learn about Marketing | Find Potential Customers | Find Business Customers and Competition
Learn about Marketing
Browse the Dewey Decimal Number 658.8 on the third floor of Faulk Central Library or at any branch.
- ClickZ
- emarketer
- Knowthis: Marketing Virtual Library
- Market Research World
- Marketing Degree
- MarketingPower
- MarketingSherpa
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SBA Market and Price
Marketing Associations
Find Potential Customers
U.S. Demographics
- American Generation Series (4 vols)
- American Generations: Who They Are and How They Live
- Editor and Publisher Market Guide
- MSA Profile
- Rand McNally Commercial Atlas and Marketing Guide
- The Sourcebook of Zip Code Demographics
- U.S. Census Bureau The United States Census Bureau provides electronic access to a vast collection of statistics about people, places, and industries in the United States. View and print tables or download spreadsheets into Excel. The A to Z Subject Index is a great way to see the variety of information available through the Census Bureau. For information specifically on the 2010 census, visit the 2010 Census page.
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U.S. Bureau of Labor Statistics
Local Demographics
- Austin Area Traffic Counts
- County Business Patterns
- Demographics from the City of Austin
- Texas State Data Center
- Texas Vital Statistics
- PCensus-USA allows printing of customized reports for Austin and for Travis County data and provides forecast projections. 1987-present. This is available at the Austin History Center only.
International Demographics
- Population Reference Bureau
- U.S.Census Bureau's International Database
- U.S.Census Bureau's List of Statistical Agencies by Country
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United Nations Demographic and Social Statistics
Consumer Behavior
- American Marketplace
- Best Customers: Demographics of Consumer Demand
- Academic Search Premiere
- Business Source Complete
- Factiva (Dow Jones)
- Psychology & Behavioral Sciences Collection (EBSCO)
- Consumer Expenditures
- Health Behavior
Find Business Customers and Competitors
Company Information
- AtoZdatabases - Perform customized searches by selecting a type of business and then filtering by zip code, address, sales, or # of employees. The New Businesses section is updated weekly with more than 40,000 new businesses nationwide and more than 200 in Travis County.
Product Brands
- Brands and their Companies
- Companies and their Brands
- Encyclopedia of Corporate Names Worldwide
- Thomas Register
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U.S. Patent and Trademark Office Trademark Electronic Search System
Product Analysis
Market Trends/Market Share
Market share research can be very time consuming, and there is no one source. You may need to contact trade associations related to the product or service, and do a lot of searching using the Library's business databases. You will find tidbits of information by scouring lots of articles. UT has more marketing resources than APL, but even there you would need to spend some time.
- Standard & Poor's Industry Surveys
- Mergent Industry Review
- Market Share Reporter
- Business Insights
- Business Source Complete
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Factiva (Dow Jones) - Search for your product or service combined with keywords such as: trends, statistics, marketing research, forecasts, sales, demand, analysis, market share. Unfortunately, some of the articles found in Factiva are just summaries of expensive research reports for sale, but often some statistics can be found within the summary.
- Current Industrial Reports - production and shipment of selected products
- County Business Patterns - economic data by industry
- Trend Watching
Information Guide Subject:
Research Books
By Roger Dooley.
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--
By by the editors of New Strategist Publications.
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Information Guide Subjects
