Urban Libraries Council Recognizes Austin Public Library for Library Innovation

The Urban Libraries Council (ULC) announced Austin Public Library as one of 10 Top Innovators during the 2018 ULC Annual Forum in Baltimore. A panel of expert judges selected Austin Public Library's Social Media Ambassadors Program from 220 submissions in 10 categories that demonstrate the value and impact of public library service. Austin Public Library won in the category of Positioning the Library.
The 2018 Top Innovators and Honorable Mentions were announced during a special Innovations Celebration on September 6 in Baltimore, MD. Award winners were recognized for their innovative programs, services and operating practices. All 2018 ULC Innovations can be viewed at UrbanLibraries.org.

“Today’s public libraries are bold and pioneering community leaders that play many roles, from educational institutions to technology centers and entrepreneurial hubs. I congratulate Austin Public Library for illustrating a persistent commitment to realizing a groundbreaking initiative that has transformed its community."
                       - Susan Benton, Urban Libraries Council President and CEO

Austin Public Library Social Media Ambassadors extend the Library’s reach into the Austin community. The program is a grassroots effort to promote the Library using Austin Public Library’s social media channels. Through this program the Library builds a relationship with a segment of the Austin community that is passionate about the Library and willing to share the Library’s messages with their families, friends and followers on various social networks. Find out more about the Ambassadors program at library.austintexas.gov/social/ambassador.

“I like to think of our ambassadors as a social media army of library fans. They’re a force to be reckoned with because their passion for the library gives them power, and social media amplifies that power. They mean a lot to the library and do a lot for it, too.”
                                    - Cesar Garza, Librarian, Austin Public Library

The success of Austin Public Library's Social Media Ambassadors has inspired other libraries in the U.S. and Canada. The public libraries in Frisco, Texas; Edwardsville, Illinois; Prince Frederick, Maryland; Cheshire, Connecticut; and Coquitlam, British Columbia, Canada recently launched their own social media ambassador groups.
About Austin Public Library

The Austin Public Library provides knowledge, technology and inspiration to the Austin community. The Library is a hub of books and education, a meeting place of minds and an incubator of ideas. For more information about the Austin Public Library visit library.austintexas.gov.
About Urban Libraries Council
Urban Libraries Council (ULC), founded in 1971, is the voice for public libraries and the force that inspires them to evolve. ULC creates the tools, techniques, and ideas to make ongoing improvements and upgrades in services and technology. ULC also speaks loudly and clearly about the value public libraries bring to communities, and secures funding for research that results in the development of new programs and services. And by serving as a forum for library leadership, ULC produces innovative ideas and best practices that ensure community impact.